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in On Point

The Value of Personal Brand—and Other Great Insights

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Several times during this podcast we found ourselves thinking, "Wow!" and you will too. Management consultant Larry Linne, President of Sitkins International and author of two excellent books available on Amazon, offers some important insights that any agency wanting to make a mark, be relevant, and strengthen its brand in the new social culture will find valuable. For example, Larry talks about the importance of building a strong personal brand. You have no choice today, says Larry, because the affect on brand is magnified with technology and social tools. He warns, "Even NOT showing up is a brand." Then, turning to another topic that he's passionate about, Larry outlines the valuable role the "second-in-command"post plays in any organization. This is a discussion you don't want to miss.

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