One of the things we like most about doing these podcasts is having the opportunity to speak with smart, creative and forward thinking agents. Andy Thompson, COO of the Thompson Group
fits this description. On this podcast, Andy talks about several great tactics he is using to amplify his message and through his "1 cup of humor with 1 tablespoon of sarcasm" strategy build personality into his brand. Listeners will be interested ih hearing how he uses YouTube in the sales process as well as his unique management of email.
His advice to other agents wanting to get more aggressive with their "social" marketing - Outsource. Get help from professionals who know the new tools. Then use the tools to do what you do best - manage relationships and sell.