Many younger producers are effectively using social media to communicate and engage with their customers and potential prospects. Yet, they still struggle to get full agency backing. According to Ryan Hanley
, a 30-something agent with The Murray Group
,the best way to convince management of the business value of social media is to paraphrase Tom Cruise: "Show them the money." In this podcast, Ryan explains how he started his own social media marketing initiative and through his success was able to convince his agency owners to become believers in these new tools. Oh, and Ryan's "show me the money" stat: more than 20% revenue growth in the past year that can be specifically traced back to is social media activity.