"The importance of managing a social media initiative to that initiative's success can't be overstated," says Katie Peet, social media director with State Auto
. In this podcast, Katie explains the role of a Social Media Director and offers examples of what her typical day is like. (No, she doesn't spend the entire day tweeting!) While Katie acknowledges recent advancements in insurance-related social media usage, she also reviews the many challenges agents still face in launching a successful social media strategy.