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The simple answer, according to Biff Burns, Chief Marketing Officer at Onescreen, is yes. But not so fast, he says. Yes, today everyone can create a video using a smart phone —but that is not always the best course of action, says Biff. If you already use video or plan on using it as a marketing and communication tool you will want to listen as Biff discusses the components that make up the basic level of professionalism that today's consumer expects from video.
