"Personal branding": What is it and why is it important? Today's consumers more than ever want to engage and do business with people they feel they know and trust. That's giving rise to the need for anyone who interacts with consumers to give serious attention to the development of his or her personal brand. In this podcast, Robert Paul, Vice President of Marketing for Entrepreneurial Advantage, LLC., explains the importance of personal brand and addresses the concern many have around the perceived conflict between a personal brand and a business or company brand. He also gives a status update on Project CAP
, which is providing independent agents and brokers with an online personal lines brand experience.