"As important as social media is, it is effective social marketing that drives results," says agency principal Chris Paradiso, owner of Paradiso Insurance
. In this episode of On Point with Peter Van Aatrijk and Rick Morgan, listen as Paradiso explains the term "social marketing" and how the importance of building a strong brand identity plays in social marketing success. Paradiso offers several practical marketing ideas that can be implemented by any agency. For example, use of video to send birthday wishes and a "thanks for your business" message.