In this episode of On Point, Peter and Rick are joined by Lisa Parry Becker, VP of William B. Parry & Son Ltd.
, based in eastern Pennsylvania. "It's a great time to be an agent," Lisa says. She acknowledges the challenges presented by the tough economy and the continuing soft market but also sees this as a time of great opportunity. Lisa shares how the efficient and effective use of technology such as Real Time have made it possible for her agency to continue to provide the level of service her customers have come to expect from this fifth-generation agency. Lisa also discusses the agency's recent move into social networking and how she sees using these tools to create increased awareness with customers and prospects.