Who says the insurance industry lacks personality? The Foremost Insurance Guy, a.k.a. Jeff Bair, is putting a very human personality on the carrier’s brand. Peter and Rick enjoy listening as Jeff discusses the focused and deliberate process Foremost
went through to build an entertaining yet informative presence on YouTube and Facebook. Jeff also discusses Foremost’s effort to partner with their agents and brokers by providing guidance and content they can use in their own “social” efforts.