When we first talked to Cindy Donaldson, Director of Marketing & Personal Lines Sales for Founder's Group
about a year ago, the company was in the early stages of their social media journey. We thought it would be fun to go back and see how the agency was progressing. According to Cindy, their goal from the beginning was to use their blog and social presence to "humanize" and better expose their brand. That is, to build a closer more personal tie with prospects and customers and to enable them to really get to know who Founders Group was. Listen as Cindy explains how that strategy has succeeded in generating more qualified leads.