Take a bunch of insurance professionals, put them together a room to study marketing strategies and what do you get? Another boring seminar, right?
Not at Brand Camp, where attendees actively participate in creating content for discussion. They are not only allowed but encouraged to work with tools like smart phones and laptops that are integral components of today’s real-time marketing environment.
Brand Camp 2010, a creation of the boutique branding firm Aartrijk
, recently pitched its tents in Austin, Texas, where participants explored new ideas and trends in branding in an atypical fashion.
The aim was to keep it informal, according to Aartrijk President and CEO Peter van Aartrijk, but not watered down or slow. On the contrary, the experience brought together bright, dynamic folks to interact and discuss marketing, branding, social media and new ways of connecting with customers.
An integrated marketing challenge brought the element of competition into the mix, allowing participants to put their creative skills to work on real life strategies for branding an organization.