In this podcast, Audra M. Szollosy, senior vice president at Hales & Company Inc
. covers the components that go into creating a strong brand. She explains why a good brand is much more than a logo and a tagline. Rather, it is tied into a firms reputation and every touch point that shapes the consumers perception of your company. Audra discusses the many components that influence brand and an agency or broker can work to improve its brand. Why should you care? As Audra points out, "a strong brand can increase an agency's EBITDA valuation multiple by 100 basis points".