Optimizing Search Engine Marketing

Paradiso Insurance president Chris Paradiso says successful use of search engine marketing has given his agency a 30% conversation rate in sales this year. But the agency’s recent sales success doesn’t come at a cost. In this interview with Adam DeGraide, Paradiso explains how monitoring closing ratio and a commitment to finding the right employees has benefited his business.

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User Comments

  1. Edward Wood

    August 24, 2010 at 1:52 pm

    Chris is GREAT, as much as he is doing on the internet, he never forgets about the local people that he does business with and has personal relationships built!

  2. Earl O

    August 24, 2010 at 2:29 pm

    Cutting edge technology at Paradiso Insurance and the best group of agents to work with. Chris is on to something and many will follow. Great interview.

  3. James

    August 24, 2010 at 5:07 pm

    Chris keep up the great work, you always come back to help us the local people. I have a business and you spend more time helping me with my business than worring about yourself. You take very good care of our great community. Thanks for helping me take my business to the next level. Thanks for being special

  4. James

    August 24, 2010 at 5:11 pm

    Also your sharing of your partners page and all the other technology we thank you. Thanks for fighting for the sick children, the work you do with the Connecticut Childrens Hospital is unmatched

  5. sean

    August 24, 2010 at 6:33 pm

    Chris is the only agent I will ever use for my personal and business insurance

  6. Chuck

    August 24, 2010 at 6:39 pm

    Chris great job thanks for helping with all my social media and technology part of driving business to me thru the computor. Great guy great agent I will never change Chuck

  7. Rick

    August 25, 2010 at 8:13 am

    Chris, excellent thoughts that we can put to work in our agency. Thanks and keep up the good work!

  8. Diane

    August 25, 2010 at 5:02 pm

    Thanks for helping and inspiring me to make the changes I need to make. Your energy and positive attitude helped me change my insurance agency and Im 400 miles away. Your helping change how insurance is being sold. Great interview and thanks for sharing Keep up the great work and I wish you the best Diane

  9. Donna P

    August 26, 2010 at 4:52 am

    Chris I am super proud of you and your accomplishments but most important as a human being. Keep doing what your doing and you will effect people in a positive way everyday.

  10. Mike

    August 27, 2010 at 11:47 am

    Nice Job Chris. Great advice!

  11. Diana

    August 27, 2010 at 11:49 am

    Great Work, Chris.

  12. Jose

    August 28, 2010 at 7:49 am

    Im watching you and your business moves because I feel it s important to duplicate sucessful people. I love your website and your social media prospecting. Your blog site I go to daily, keep blogging I enjoy your blogs

  13. Bill

    August 29, 2010 at 2:20 am

    Chris continues to build his insurance agency with state of the art marketing concepts and still provides exceptional customer service. Great job!!

  14. Chris Paradiso

    August 29, 2010 at 12:36 pm

    Just wanted to THANK everyone for the kind remarks. Thanks again Chris Paradiso

  15. Darcy

    August 29, 2010 at 6:59 pm

    So happy for your success Chris. I know all the hard work that goes into it, and you really deserve everything coming your way. However, as busy as you are, you always have time for your customers and even took time to help me launch my own business. THANK YOU SO MUCH!!!

  16. Ron B

    August 29, 2010 at 8:27 pm

    Thanks for bringing your “A” game to my business and household needs. I always feel that I am getting personal attention. Thanks for all your help.

  17. Carolee

    August 30, 2010 at 11:01 am

    I just changed all my insurance to Paradiso Insurance Agency. Not only did I save money but gained an agent who is looking out for me. Great information that Chris is getting out there.

  18. Debra B

    August 30, 2010 at 2:25 pm

    We switched our business insurance to Chris’s agency, Not only were our rates better but Chris personally has serviced the account.
    Thanks Chris!

  19. Kaz

    August 31, 2010 at 1:41 pm

    Chris is a great guy. He gives 110% at any thing he does He has helped me with growing my business this year by useing the Internet. I am happy to say I had one of the best months I ever had in the past 6 years. Thank you Chris. Keep up the awsome work and the world could use more people like you. Thanks KAZ

  20. Jay

    September 7, 2010 at 11:19 am

    Great stuff! Chris definitely has his A game from promoting his business to following through and delivering the service he boasts!

  21. www.insurancejournal.tv

    October 9, 2010 at 11:35 am

    Whats up ! Love your blog thanks for sharing it with us.. Greetings from the Speedy DNS

  22. MaryAlice

    October 24, 2010 at 12:54 pm

    Great job keep pushing the envelop its fun watching you change the insurance business!!!

  23. Mohawk 4 Life

    December 19, 2010 at 10:10 pm

    I can never take this joker Adam guy seriously. Look at him. Do your homework on him. BUM. LOOK AT HIM!? Are you kidding me???

  24. Frank Risco

    June 22, 2011 at 5:10 pm

    I just did the homework, wow, Google doesn’t lie!

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