Run Time: 11:04
Marketing in the Digital Age
Dr. Ayelet Gneezy, Assistant Professor of Marketing at the Rady School of Management at UC San Diego, shares her advice with Tim Saywer about how agents should approach marketing in the new digital age. Prior to graduate school, Dr. Gneezy was a consultant in marketing, servicing companies in various industry areas such as consumer goods, banking services and non-profit organizations. In this segment, Dr. Gneezy talks with Tim about current trends and how agents can appeal to the new "online community".