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Allstate’s Social Media Guru

On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.

As Allstate’s social media manager, Marcia Hansen oversees Vehicle Vibes, an automotive blog geared toward women and young adults, and Friender Benders.com, an entertaining and irreverent user-generated content portal. Marcia is also the host of Vehicle Vibes Radio, live at 10am Central on Tuesdays.

As Allstate’s social media guru, Marsha was also a presenter at Aartrijk’s Brand Camp, talking about her role in marketing and the importance of listening to customers and prospects.

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User Comments

  1. Michael

    May 16, 2011 at 12:35 am

    Allstate has done a good job with their new ad campaign at bringing in younger demographics. For instance, the commercials before were kind of dry and boring, but now I feel that the funnier mayhem commercials will open people up to them. Allstate Commercials

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