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Understanding Web Metrics
Agency Management Done Right is an audio podcast hosted by Mitch Dunford exploring various aspects of agency management.
In the eighth episode, Mitch is joined by Lorrie Thomas, president and founder of Web Marketing Therapy, a full-service web maketing agency and marketing education company. In the conversation, Lorrie explains the fundamental principals of online marketing, defining terms like “hit”, “impressions”, “pageviews” and “unique users”. Lorrie also compares web analytics technologies and the discusses pitfalls of “spam marketing,” the practice of sending unsolicited emails to purchased email lists.
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Markets in Motion: Going Green
One of today’s biggest insurance trends is green insurance as businesses look at ways to become more sustainable and cut costs. According to underwriters, the regulatory environment for green is changing dramatically as well. For example, the Securities and Exchange Commission (SEC) is requiring publicly traded businesses now disclose their climate risks and what they’re [...]
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Social Networking is not a Silver Bullet
Listen to agency owner Claudia McClain explain why even in today’s social media world success involves more than just putting up a Facebook Fan Page. Claudia explains how her agency has continued to grow and prosper even in this difficult economic time. Her secret – an agency culture built around strong customer service and a [...]
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How Green Roofs Are Changing Insurance Claims
Commercial roofing, already complicated, is getting more so as new types and materials are being introduced. Kenneth R. Gilvary, a senior engineer with Dallas-based Haag Engineering, specializes in assessing roof losses for insurers. Gilvary says claims professionals need to keep up with how green technology, including vegetative rooftops, and new building standards are changing the [...]
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Fast Food Chain Battles Fraudulent Claims
Based in San Diego, Jack in the Box Inc. was founded in 1951 and is the first major fast-food chain that started as a drive-thru. Today, it has approximately 43,000 employees with more than 2,200 quick-serve restaurants in 18 states. In this episode, Jack in the Box deputy general counsel of 12 years, [...]
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Get Smart About Insuring Intellectual Property
The Internet makes it easier to get into business but it also makes it easier to steal others’ ideas. The Web is also expanding the notion of what materials, images and designs need to be protected. Intellectual property attorney David Branfman advises agents on questions to ask clients about intellectual property exposures and warns about [...]
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Risk Management’s a Priority for Moving Company
Moving companies face a number of exposures in their daily operations, including workers compensation, cargo, fleet and general liability. Priority Moving in San Diego, Calif. is no exception. A Wheaton Van Lines agent, Priority Moving has created a series of internal procedures, reinforced by a strong employee screening process and training program. Analytics software [...]
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Global Branding, Chubb Take 1: Lessons Lived and Learned
Over the past 20 years, Chubb has expanded its brand globally into Canada,
Brazil, Korea, China and other international markets. In this excerpt from
an interview with Insurance Journal’s Andy Simpson, Chubb Executive Vice
President and International Field Operations Manager Jan Tomlinson talks
about some of the lessons Chubb has learned about the value of using local
employees, the role [...] -
The Wisdom of Small Accounts
Go small or go home: That’s one way of surmising the business strategy of Earl O’Garro Jr., who is something of an anomaly in the wholesale insurance business. The 27-year-old CEO recently launched Hybrid Insurance Group, a new E&S brokerage in Connecticut with the goal of specializing in smaller accounts. His thought? It’s sounder and [...]
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The Hartford Adjusts to Small Business Market
According to The Hartford’s Jim Ruel, the outlook for small commerical insurance business
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