iTunes | 
Understanding Web Metrics
Agency Management Done Right is an audio podcast hosted by Mitch Dunford exploring various aspects of agency management.
In the eighth episode, Mitch is joined by Lorrie Thomas, president and founder of Web Marketing Therapy, a full-service web maketing agency and marketing education company. In the conversation, Lorrie explains the fundamental principals of online marketing, defining terms like “hit”, “impressions”, “pageviews” and “unique users”. Lorrie also compares web analytics technologies and the discusses pitfalls of “spam marketing,” the practice of sending unsolicited emails to purchased email lists.
Loading ...Post a Comment
Featured
-
Norwood on Workers’ Comp
John, principal of Norwood & Associates, has been an lobbyist for insurance and financial services sectors across several decades. Norwood offered a focused looking at the all-important workers’ compensation issue, and he gave his thoughts on health insurance exchanges. In fact, Norwood forecast that 2012 will rank as an important one when it comes to [...]
-
Lobbyist Norwood Analyzes Consumer Watchdog Legislation
John Norwood is one of California’s best known legislative advocates for the insurance and financial services sectors. Norwood spoke to the Insurance Journal about legislation and regulation, including a proposal by a consumer advocacy group that would establish prior approval for healthcare insurance and would make major changes to auto insurance and homeowners insurance in [...]
-
At-Home Insurance Careers for Disabled Veterans
For insurance agents Gary Trippe and Jim Pender, the idea for DVIC, or Disabled Veterans Insurance Careers, which aims to guide disabled veterans into careers in insurance, evolved in part from their own personal experiences with disabled family members. In this interview with Insurance Journal’s Andy Simpson, the two share their dream of an organization [...]
Popular
-
Entrepreneurial Technologists
This year the Entrepreneurial Insurance Alliance (EIA), sponsored by MarketScout, named Vertafore and Risk Metrics, as winners of it 2011 Entrepreneurial Award in technology. Vertafore’s WorkSmart and Risk Metrics’ Insurance 360 technology products received recognition from the EIA as being some of the industry’s most innovative concepts in technology. Each year, the EIA receives hundreds [...]
-
How Insurance Distribution Is Changing
Retail and wholesale brokers face the challenge —and opportunity— of redefining their relationships and value proposition in today’s changing insurance distribution world, according to Glenn Hargrove, president, MarketScout Wholesale, Dallas, Tex. In this interview from the recent Western Insurance Agents Association’s Insurance Industry Roundtable in California, Hargrove outlines the value proposition of agents and brokers [...]
-
Interesting Times in Medical Liability
The medical liability market continues to perform well even as the nation struggles to implement health care reform. Robert Allen, senior vice presidents at Torus Insurance, says many health care institutions are implementing new strategies to be successful in today’s health care reform world. In this interview with Insurance Journal’s Andrea Ortega-Wells from the annual [...]
Random
-
Property Progress in Mississippi
Miss. Commissioner Chaney discusses how the changes in the state’s wind pool have helped improve conditions for property insurance three years after Katrina in this excerpt from an interview with Insurance Journal’s Kenneth St. Onge.
-
IMCA Interview with Temie Seibert
Temie provides meeting details for the next IMCA conference, which is currently in the development
-
What is the IJ Academy?
The Insurance Journal Academy of Insurance provides online training for insurance professionals.
Hosted by Chris Boggs, CPCU, ARM, ALCM, LPCS, AAI, APA, the IJ Academy Director of Education.
Chris is also the author of
- Copyright © 2012 Wells Publishing, Inc. All rights reserved.