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Brand Camp
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the tenth episode, Peter and Rick talk to Aartrijk colleagues Charles Wasilewski, director, Marketing-Communications and Maureen Bentley, vice president, Brand Strategy about their recent experiences at “Brand Camp” September 28-30 in Chicago. The team acknowledge the “time vampire” that social media can be, but instead focus on best-practices strategies and success stories to help manage social media risks in a smart and effective way.
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