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Social Marketing
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
In the second episode, Cindy Donaldson, Marketing Director at Founders Insurance Group, explains the agency’s use of social marketing tools to reach customers and prospects.
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Google Loves Blogs in 2010
On Point with Peter van Aartrijk and Rick Morgan is an audio conversation with insurance industry leaders who champion change and challenge all of us to think.
“Don’t be a binge blogger.”
These are the words of Liz Strauss, a blogger and social media educator, when discussing the importance of consistency over frequency. Other advice for [...] -
The Hanover Expands Out West
The western United States will be a key growth driver for Worcester, Mass.-based The Hanover Insurance Group Inc. in the next several years. Having just entered into a renewal rights agreement with OneBeacon Insurance Group, The Hanover’s CEO Fred Eppinger spoke with Insurance Journal’s Patricia-Anne Tom about how the agreement is a natural fit for [...]
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CNA Motamed on Underwriting for Profit
While CNA saw an improvement in its investment income for the third quarter, as did other insurers, economists suggest that overall, the PC industry has to get accustomed to the idea of lower investment income for the foreseeable future. We asked Thomas Motamed, CNA Financial’s CEO and chairman, whether he thinks the industry is prepared [...]
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Insurance Risks at Gatorland Theme Park
Opened in 1949, Gatorland is central Florida’s oldest theme park. The 110-acre attraction is home to a multitude of animals, including the powerful alpha predators that are the park’s namesake.
With over 100 employee roles, ranging from custodial and food handling to gator wrestling, the potential for injury is great; however, the incident of harm at [...] -
From Vine to Wine
Don Reha is the winemaker for Orfila Vineyards and Winery in Escondido, California where he oversees the winemaking process from vine to bottle. In this episode of Watching the Risks, Reha talks about insuring and protecting the product and business income through its various stages.
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How to Use Compensation to Motivate Employees
Agency consultant Al Diamond of the Agency Consulting Group says a properly-constructed compensation plan can re-energize producers who have lost their spark. It works for non-producer employees, too.
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NAPSLO’s Next Generation
The insurance industry has taken a keen interest in finding future workers with the knowledge and skills required to hit the ground running in the insurance business. One of the more interesting approaches is the Next Generation initiative by the National Association of Professional Surplus Lines Offices, or NAPSLO. The effort, which began as a [...]
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CEO Journal: Farmers Adheres to Dual Distribution
Farmers Insurance distributes through exclusive as well as independent agents. Newly-named CEO F. Robert Woudstra talks about this dual system and what, if any, changes agents might expect under his leadership of the company.
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Swett & Crawford CEO: Market is challenging but he’s committed to growth
Neal Abernathy, president and CEO of Swett & Crawford, admits it’s a challenge to sustain growth in a softening insurance market, but his company is committed to expanding its product line and seeking new opportunities. In an interview with Insurance Journal’s Stephanie Jones, Abernathy discusses his strategies for growth, taxation issues, federal involvement in insurance, [...]
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August 7, 2009 at 8:33 am
August 25, 2009 at 5:39 pm