Evaluating True Value vs Hype in B2B Media

In this economy more than ever, evaluating media before you buy it is imperative to your business success. It’s intriguing when a rep tells you: “I’ll put your banner on our home page for a year!” Or they might say “I’ll email your ad to 300,000 people for $500 bucks”. How about this one: “You can have a half price ad in the magazine every month!” Sound good? Maybe. Maybe not. This free webcast will arm you with the knowledge to differentiate opportunity from diversion. You’ll also learn:

1. The top questions to ask when buying advertising.
2. Which media options are actually detrimental to you in the long run.
3. Which new media options are smoking hot.
4. The types of metrics a publisher should be able to provide.
5. When to run away.
6. The top mistakes a media buyer makes.

Want to Add this Video to Your Website?
Embed Video: 
Rate this Video
Rate: 1 Star2 Stars3 Stars4 Stars5 Stars
(No Ratings Yet)
Loading ... Loading ...

Post a Comment

Recently Added

ADVERTISEMENT

Featured

  • Markets in Motion: Going Green

    One of today’s biggest insurance trends is green insurance as businesses look at ways to become more sustainable and cut costs. According to underwriters, the regulatory environment for green is changing dramatically as well. For example, the Securities and Exchange Commission (SEC) is requiring publicly traded businesses now disclose their climate risks and what they’re [...]

  • Social Networking is not a Silver Bullet

    Listen to agency owner Claudia McClain explain why even in today’s social media world success involves more than just putting up a Facebook Fan Page. Claudia explains how her agency has continued to grow and prosper even in this difficult economic time. Her secret – an agency culture built around strong customer service and a [...]

  • How Green Roofs Are Changing Insurance Claims

    Commercial roofing, already complicated, is getting more so as new types and materials are being introduced. Kenneth R. Gilvary, a senior engineer with Dallas-based Haag Engineering, specializes in assessing roof losses for insurers. Gilvary says claims professionals need to keep up with how green technology, including vegetative rooftops, and new building standards are changing the [...]

Popular

Random