In this economy more than ever, evaluating media before you buy it is imperative to your business success. It’s intriguing when a rep tells you: “I’ll put your banner on our home page for a year!” Or they might say “I’ll email your ad to 300,000 people for $500 bucks”. How about this one: “You can have a half price ad in the magazine every month!” Sound good? Maybe. Maybe not. This free webcast will arm you with the knowledge to differentiate opportunity from diversion. You’ll also learn:
1. The top questions to ask when buying advertising.
2. Which media options are actually detrimental to you in the long run.
3. Which new media options are smoking hot.
4. The types of metrics a publisher should be able to provide.
5. When to run away.
6. The top mistakes a media buyer makes.
One of today’s biggest insurance trends is green insurance as businesses look at ways to become more sustainable and cut costs. According to underwriters, the regulatory environment for green is changing dramatically as well. For example, the Securities and Exchange Commission (SEC) is requiring publicly traded businesses now disclose their climate risks and what they’re [...]
Listen to agency owner Claudia McClain explain why even in today’s social media world success involves more than just putting up a Facebook Fan Page. Claudia explains how her agency has continued to grow and prosper even in this difficult economic time. Her secret – an agency culture built around strong customer service and a [...]
Commercial roofing, already complicated, is getting more so as new types and materials are being introduced. Kenneth R. Gilvary, a senior engineer with Dallas-based Haag Engineering, specializes in assessing roof losses for insurers. Gilvary says claims professionals need to keep up with how green technology, including vegetative rooftops, and new building standards are changing the [...]
Based in San Diego, Jack in the Box Inc. was founded in 1951 and is the first major fast-food chain that started as a drive-thru. Today, it has approximately 43,000 employees with more than 2,200 quick-serve restaurants in 18 states. In this episode, Jack in the Box deputy general counsel of 12 years, [...]
The Internet makes it easier to get into business but it also makes it easier to steal others’ ideas. The Web is also expanding the notion of what materials, images and designs need to be protected. Intellectual property attorney David Branfman advises agents on questions to ask clients about intellectual property exposures and warns about [...]
Moving companies face a number of exposures in their daily operations, including workers compensation, cargo, fleet and general liability. Priority Moving in San Diego, Calif. is no exception. A Wheaton Van Lines agent, Priority Moving has created a series of internal procedures, reinforced by a strong employee screening process and training program. Analytics software [...]
Louise “BeBe” Canter, the new president of the Independent Insurance Agents & Brokers of America
Spiro Risk Management, Inc. in Valley Stream, N.Y.
Excess and surplus lines brokers have long been subjected to confusing tax regulations sometimes leading to their unintentional violation of state laws. Tom Mulligan, executive vice president of Western World Insurance Company, sat down with Insurance Journal’s Chris Boggs to discuss how the Non-admitted and Reinsurance and Reform Act of 2007 would fix these problem [...]