Managing an Agency in a Troubled Economy, Priority No. 2: Sales Strategy

As critical as it is for managing an agency today, customer retention alone is not enough. According to Juan Andrade, executive vice-president for sales and distribution at The Hartford, after customer retention, sales should be the next priority. He tells Insurance Journal’s Andy Simpson that agencies are most likely to grow if they are disciplined about sales. This segment is part 2 of a 3 part series with Andrade.

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User Comments

  1. Gary Van Giersbergen

    December 26, 2008 at 10:59 am

    Good solid time tested information. Back to the basics!

  2. Tom Camiolo

    January 14, 2009 at 11:45 am

    Returning to basics.

    Good reminder

  3. JULIE WILLIAMS

    June 15, 2009 at 6:06 am

    confirms and eliminates doubt about current sales strategies.

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