Soft Market Success

To be successful in a soft market, carriers, wholesale brokers and retail agents must enhance their focus on customer service, says Michael Miller, president and chief operating officer of Scottsdale Insurance Co. In this interview with Insurance Journal’s Andrea Wells at the recent NAPSLO Annual Convention in San Diego, Miller says service and speed top the list as key criteria for winning in today’s challenging market; a soft market cycle that he predicts will be here for some time.

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