Liberty Mutual’s Personal Responsibility Campaign, Take 3: Out-Buzzing the Big Spenders

Not every insurance company is able or willing to spend billions on advertising to get business. Liberty Mutual’s Responsibility: What’s Your Policy Campaign and its Responsibility Project proves there is a way to outbuzz rather than outspend the competition and build relationships with prospects, contends Steve Sullivan, senior vice president of communications at Liberty Mutual, in this segment of an interview with Insurance Journal’s Andy Simpson.

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User Comments

  1. Don Matheson

    August 20, 2008 at 9:29 am

    Through your acquision of Safeco and Ohio Casualty, we now represent America First. It seems that your company is attempting to “run off” older drivers through your pricing in America First. What about your responsibility to these insureds who have been loyal customers of OC or Safeco for years, and suddenly find their premiums increased because of your treatment of credit scoring?

  2. peeddysog

    September 3, 2008 at 5:59 pm

    i don`t understand, but TY
    .

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