Liberty Mutual’s Personal Responsibility Campaign, Take 2: Creating Values-Driven Relationships

Liberty Mutual’s Responsibility: What’s Your Policy Campaign is far more than an advertising campaign. It’s about the values of customers and a company, says Steve Sullivan, senior vice president of communications at Liberty Mutual, in this segment of an interview with Insurance Journal’s Andy Simpson.

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User Comments

  1. francie

    July 22, 2008 at 5:41 pm

    Thank you for recognizing personal responsibility. We’ll be looking for you in Texas. I began my insurance career with LM in 1976. Glad to see the value base is coming back to the forefront, not just cheaper rates. That never wins in the long run. Value is the key. Although I am now representing another carrier who also values the relationship approach, LM is near and dear to my heart.
    Good luck! Francie

  2. Marilyn

    July 29, 2008 at 11:52 am

    HOw will you assure the same type of brand treatment with your two acquisitions of Ohio Casualty and Safeco?

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