
Few insurance advertising and marketing efforts have create a stir like Liberty Mutual’s Responsibility: What’s Your Policy Campaign. Steve Sullivan, senior vice president of communications at Liberty Mutual, is one of the people responsible for the campaign. In this segment of an interview with Insurance Journal’s Andy Simpson, Sullivan discusses how important consumer and even employee research was in the development of the campaign.
Amy Bryan, owner of Bryan Insurance Agency in New Windsor, N.Y. opened her own independent insurance agency at the age of 22. She had no carrier appointments and no customers when she launched her agency in 2004, ut it didn’t take long for Amy to attract quality carriers and customers. Now, at just 28 [...]
To the 77 percent of independent insurance agencies that don’t have a social media presence, creating a profile and trying to form “friendships” via a computer can be daunting. Once you get online, however, tools such as blogs, Facebook, LinkedIn and RSS feeds actually can help an agency build more thoughtful relationships with other agents [...]
London Based specialty insurer Hiscox, which launched a significantly expanded US presence in 2006, saw its gross profits reach record levels of 481 million dollars last year. Recently, the company’s chief underwriting 0fficer, Rob Childs, sat down to discuss the profitability for the company and what he sees as the outlook and obstacles for [...]
Opened in 1949, Gatorland is central Florida’s oldest theme park. The 110-acre attraction is home to a multitude of animals, including the powerful alpha predators that are the park’s namesake.
With over 100 employee roles, ranging from custodial and food handling to gator wrestling, the potential for injury is great; however, the incident of harm at [...]
Don Reha is the winemaker for Orfila Vineyards and Winery in Escondido, California where he oversees the winemaking process from vine to bottle. In this episode of Watching the Risks, Reha talks about insuring and protecting the product and business income through its various stages.
Based in San Diego, Jack in the Box Inc. was founded in 1951 and is the first major fast-food chain that started as a drive-thru. Today, it has approximately 43,000 employees with more than 2,200 quick-serve restaurants in 18 states. In this episode, Jack in the Box deputy general counsel of 12 years, [...]
As concerns over the Spitzer probes fade, the pace of insurance broker mergers is accelerating,
Peter van Aartrijk speaks to Bob Slocum, president of The Slocum Agency in Warwick, Rhode
Some smart people filmed and executed an insurance scam and, to their demise, lost the video of it.
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