Run Time: 3:45
Core Values: The Intersection of Brand and Culture
(+15 rating, 3 votes)
Loading...4716 views
As workforces become more remote and mobile, a set of core values can be the glue that holds a company's culture together, according to Peter van Aartrijk, a principal for Chromium Branding. Here, he explains the importance of core values and what is involved in developing them.
Related articles: Managing Culture: How to Connect Far-Flung and Remote Workers; M&As Should Drive Focus on Brand & Culture
