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in On Point

Kickstart Your Digital Marketing

If you're a Safeco agency, there's probably no reason not to look into the digital marketing educational services offered by Dale Steinke's group. Most of the services are free. But Safeco's "Bricks & Clicks" program will help you grow your overall book beyond that you have with Safeco. In this podcast, Dale outlines some clever ways the carrier educates agencies about social media marketing and best practices for websites. "The fastest-growing agencies all have some sort of dedicated marketing resource," Dale says, such as a full or part-time professional. And when agencies start to engage their staff – for example, asking customers for reviews – "they are engaging their employees to be more invested in the agency." One Safeco agency generates several leads a day with customer reviews.

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