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Run Time: 25:21
in On Point

A Giving Strategy

Many older agency owners write a lot of checks to charity. And they're typically inclined to keep a low profile about it. Not Chris Paradiso. "We need to get involved and talk about what we do," says this Connecticut agency in an engaging conversation on his philanthropy strategy. "It's not self-promotion. It's promoting the charity and recruiting people for the charity." Listen as Chris outlines a half-dozen causes he supports – some of them deeply personal – and how he involves an enthusiastic staff and the community. The causes include supporting the mentally handicapped, a food kitchen, kids with cancer, reading awareness, and veterans. This podcast offers a fresh perspective on giving – and maybe it's time to reconsider your approach as well.

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