The human brain is hardwired to listen to stories – not the facts, figures and numbers that insurance professionals typically use to talk with prospects and customers. According to communications training veteran John Millen
, it’s time for a change. “The entire insurance industry needs to be telling stories, and the CEO needs to be the chief storyteller,” John says. These are stories about people and how the industry impacts people. Insurance pros should be relaying both corporate and personal stories on social media platforms as well. Listen to this informative podcast for the “what, why and how” to make a culture shift to effective storytelling.