Run Time: 30:31
Insurance + Social Media = Perfect Together?
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Terry Golesworthy of Customer Respect Group, has been covering successes and failures of social media marketing in the insurance industry for more than six years. He's seen the evolution of social media from a "game" relegated to college interns in marketing departments to more sophisticated programs. However, most insurance organizations remain "disillusioned" about results, says Terry. In this podcast, he covers a variety of social platforms and offers a view of the future: Smart insurance organizations are reverse-engineering the way they interact digitally with customers -- starting with the customer. Thus, social is only a piece of that journey.
