IMCA Leadership Series: Duh! Branding!
In a special arrangement between IMCA and Insurance Journal, Liz presented “The 7 Secrets to Building a Brand Image That Increases Sales”. They are: 1. Creating Great Names; 2. Getting to Flawless Recall; 3. Grabbing Mindshare; 4. Creating Taglines That Work; 5. No Vanilla Allowed; 6. No Duh! Marketing; 7. Getting Your Customers to Act
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Featured
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Lobbyist Norwood Looks Ahead to 2012 in Legislature
John Norwood, principal of Norwood & Associates, has a career in political work dating back to the early 1980s, and he’s one of the state’s best known lobbyists in the insurance and financial services sectors. Norwood talked about workers’ compensation, and other legislation and regulation matters that the insurance industry will face in 2012, including [...]
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Norwood on Workers’ Comp
John, principal of Norwood & Associates, has been an lobbyist for insurance and financial services sectors across several decades. Norwood offered a focused looking at the all-important workers’ compensation issue, and he gave his thoughts on health insurance exchanges. In fact, Norwood forecast that 2012 will rank as an important one when it comes to [...]
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Lobbyist Norwood Analyzes Consumer Watchdog Legislation
John Norwood is one of California’s best known legislative advocates for the insurance and financial services sectors. Norwood spoke to the Insurance Journal about legislation and regulation, including a proposal by a consumer advocacy group that would establish prior approval for healthcare insurance and would make major changes to auto insurance and homeowners insurance in [...]
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Entrepreneurial Technologists
This year the Entrepreneurial Insurance Alliance (EIA), sponsored by MarketScout, named Vertafore and Risk Metrics, as winners of it 2011 Entrepreneurial Award in technology. Vertafore’s WorkSmart and Risk Metrics’ Insurance 360 technology products received recognition from the EIA as being some of the industry’s most innovative concepts in technology. Each year, the EIA receives hundreds [...]
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How Insurance Distribution Is Changing
Retail and wholesale brokers face the challenge —and opportunity— of redefining their relationships and value proposition in today’s changing insurance distribution world, according to Glenn Hargrove, president, MarketScout Wholesale, Dallas, Tex. In this interview from the recent Western Insurance Agents Association’s Insurance Industry Roundtable in California, Hargrove outlines the value proposition of agents and brokers [...]
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Interesting Times in Medical Liability
The medical liability market continues to perform well even as the nation struggles to implement health care reform. Robert Allen, senior vice presidents at Torus Insurance, says many health care institutions are implementing new strategies to be successful in today’s health care reform world. In this interview with Insurance Journal’s Andrea Ortega-Wells from the annual [...]
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Liberty Mutual
Strangers helping each other out. (Liberty Mutual commercial)
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Florida Commissioner McCarty: Getting to Savings for Florida Property Owners
Florida regulator Kevin McCarty is optimistic that insurance savings promised to property owners will eventually be realized in insurance company rate filings. In this excerpt from a wide-ranging interview with Insurance Journal, McCarty, the man in the thick of it all, discusses the controversy.
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With Admitted Carriers in the E&S World, Innovation Carries the Day
Alan J. Kaufman, president, chairman and CEO of Burns & Wilcox; Rob Lala, senior vice president of Liberty International Underwriters; and Chris Timm, president of Century Insurance Group and executive vice-president of Meadowbrook Insurance Group, share their ideas with Insurance Journal’s Stephanie K. Jones on the foray of admitted insurance carriers into the excess and [...]
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