Insurance Journal TV » eMarketing Minute

Generating Consistent Referral Sources

bpedroso — Mon, 15 Aug 2011 12:00:02 +0000

Marty Karriker, president of Charlotte Insurance, talks with Tim Sawyer about generating consistent referrals by partnering with other businesses to create leads.

Creating Co-Op Dollars For Your Agency

bpedroso — Mon, 01 Aug 2011 12:00:11 +0000

Tim Sawyer sits down with Ed Gilman of Gilman Insurance Group as he shares his strategy for helping you create co-op dollars for your agency.

Dedicated, Passionate Leadership

bpedroso — Mon, 18 Jul 2011 12:00:51 +0000

Adam DeGraide sits down with a group of insurance professionals to talk about how they implement passionate leadership into their agencies.

Event Planning

bpedroso — Mon, 04 Jul 2011 12:00:24 +0000

In this episode, Tim Sawyer asks Stuart Ganis, Vice President at Astonish Results, about what it takes to make event planning work for your business.

Effective Management Through Metrics

bpedroso — Mon, 20 Jun 2011 12:00:13 +0000

In this episode of the eMarketing Minute, Adam DeGraide talks with Wake Clinard, President of Clinard Insurance Group, and Charlie Downey, President and CEO of Downey Insurance Group, about the importance of measuring everything traffic to closing ratios so you can better keep track of your business’s progression.

Creating a Culture Change

bpedroso — Mon, 06 Jun 2011 12:00:08 +0000

Tim Sawyer sits down with Ed Gilman of Gilman Insurance Group and Steve Brooks of B&B Premiere Insurance Group to discuss how to switch from a service driven culture to a sales driven culture while still preserving retention.

Paid Search Optimization vs. Organic

bpedroso — Mon, 23 May 2011 12:00:36 +0000

Adam DeGraide talks with Wake Clinard, President of Clinard Insurance Group, about his experience with pay per click advertising versus organic SEO. They discuss how to set your goals and how both advertising strategies go hand in hand.

The Challenges of Social Media

bpedroso — Mon, 09 May 2011 12:00:00 +0000

Tim Sawyer sits with Tim and Dawn McGuire of Patrons Insurance to discuss how overcoming the challenges of social media led them to find the perfect employee to communicate with their customers via Facebook.

Building a World Class Sales Culture

bpedroso — Mon, 25 Apr 2011 12:00:46 +0000

Adam DeGraide discusses with insurance industry professionals how sales is more than just quoting. It’s having the right people, the right process, and the ability to train your employees to ask for the close.

Generating Referrals

bpedroso — Mon, 11 Apr 2011 12:00:23 +0000

Tim Sawyer talks with Steve Brooks of B&B Premiere Insurance Group, Tim McGuire of Patrons Insurance Agency, and Marty Karriker of Charlotte Insurance about how they work to generate referrals, and social media plays a huge part in what should be considered a blended strategy.

How Social Media Can Help You Find, Sell and Keep More Customers

bpedroso — Mon, 28 Mar 2011 12:00:09 +0000

Adam DeGraide talks with Brian Tarpey of the Tarpey Group, Kevin Ross of Ross Insurance and Shannon Kirkpatrick of Capstone Insurance about how they decided social media was right for their business and how they are using it to attract customers.

Overcoming Employee Resistance Within Your Agency

bpedroso — Mon, 14 Mar 2011 12:00:26 +0000

Tim Sawyer sits down with Cheryle Fessenden, CFO for Barber Insurance and President and CEO of Dagley Insurance Nathan Dagley, to talk about how their agencies have dealt with employee resistance and why change is necessary as companies adapt to a new way of doing business.

Maximizing Niche Marketing in a Digital Age

bpedroso — Mon, 28 Feb 2011 12:00:33 +0000

Adam DeGraide talks with Brian Tarpey, President of the Tarpey Group about maximizing technology in a digital age. Tarpey discusses the ways his company has benefited from their ability to leverage technology in their everyday business.

Email Marketing

bpedroso — Mon, 14 Feb 2011 12:00:03 +0000

In this episode, Tim Sawyer, President of Astonish Results sits down with Kevin Ross, Vice President of Ross Insurance, to talk about the changes in email marketing over the last year. They discuss how email marketing is not a silver bullet, but how you can make it work as part of your overall marketing system.

Changes in Technology

bpedroso — Mon, 31 Jan 2011 12:00:57 +0000

Mitch Dunford, CEO of Insurance Journal, sits down with Adam DeGraide to talk about how much technology has changed in the last year and how it affects the way you communicate with your customers.

Train Your People

bpedroso — Mon, 15 Nov 2010 07:48:05 +0000

Adam DeGraide and Tim Sawyer reflect on the common themes they saw this year in talking with insurance professionals.

Building a new Sales Culture

bpedroso — Mon, 01 Nov 2010 07:38:32 +0000

Stuart Ganis of Ganis Consulting has spent the majority of his adult life in the insurance industry, and now as a consultant shares that experience with companies to help them develop new strategies to gain and keep new clients. In this interview with Tim Sawyer, Ganis talks about the trends and needs of the modern agency.

Social Media Extraordinaire

bpedroso — Mon, 18 Oct 2010 07:27:38 +0000

Jenilee Wirtz is a social media engineer responsible for managing facebook, twitter, and the you-name-it’s of social media for her company Paradiso Insurance. In this interview with Adam DeGraide, Wirtz talks about the value added by her role in the company.

Quality Customers Online

bpedroso — Mon, 04 Oct 2010 07:10:53 +0000

Krystle McEachron, chief operating officer for ISU insurance services – ARMAC Agency, uses email marketing, blogging and other social media to gain clients and promote her business. In this interview with Tim Sawyer, McEachron shares how targeting specific groups and social sites has helped her company attract quality commercial business using the internet.

Small Town, Big Business

bpedroso — Mon, 20 Sep 2010 07:58:58 +0000

Will Penny, owner of Penny Insurance operates his agency out of Hendersonville, North Carolina, a city consisting of just over 10,000 people. In this interview with Adam Degraide, Penny talks about how he has used internet leads to stretch his business beyond his small town borders.

Embracing a Virtual Community

bpedroso — Tue, 07 Sep 2010 07:57:13 +0000

Kim Aoyama, president and CEO of Promark Financial, has used the Internet to help bring value to her company and community by making it easier for everyone to participate in philanthropic ventures. In this interview with Tim Sawyer, Aoyama talks about how creating a virtual community through social media has helped her company and their charity efforts grow.

Optimizing Search Engine Marketing

bpedroso — Mon, 23 Aug 2010 07:39:47 +0000

Paradiso Insurance president Chris Paradiso says successful use of search engine marketing has given his agency a 30% conversation rate in sales this year. But the agency’s recent sales success doesn’t come at a cost. In this interview with Adam DeGraide, Paradiso explains how monitoring closing ratio and a commitment to finding the right employees has benefited his business.

Balancing Sales and Service

bpedroso — Mon, 09 Aug 2010 07:54:54 +0000

S.I.G Insurance CEO Walter Page says his company is well on its way to signing 1000 policies — which isn’t bad considering that this independent agency out of Florida is only a year old. In this interview with Tim Sawyer, Page discusses the growth of his company, contributing its success to a balance of sales and service.

Online Commercial Niche Marketing

bpedroso — Mon, 26 Jul 2010 07:42:06 +0000

Using the internet to help you find, sell and keep more business can work for commercial niche markets. In this interview with Adam DeGraide, Lisa Sherer, president of Berrier Insurance Agency, discusses the benefits “friending” truckers on Facebook and the rewards of referring business to others.

The Importance of Great Phone Skills

bpedroso — Mon, 12 Jul 2010 02:44:34 +0000

Ken Peterson, CEO of Encharter Insurance knows that driving traffic on the web is good for business, but good marketing doesn’t stop there. In this interview with Tim Sawyer, Peterson talks about beefing up his company’s phone skills in order to make his sales team successful.

Making Money Using YouTube

bpedroso — Mon, 28 Jun 2010 07:58:38 +0000

Scott Purves, president of Purves & Associates, is putting together video vignettes for his clients — for free. In this interview with Adam DeGraide, Purves talks about his foray into video production, and how YouTube has helped him market his business and gain new clients.

No Rock Unturned: Using a Blended Strategy for Marketing

bpedroso — Mon, 14 Jun 2010 15:30:37 +0000

Using SEO to drive organic growth and fuel recruiting efforts, Prostar Insurance principle Dave Whitfield talks with Tim Sawyer about how their young agency is able to be competitive by using technology and new age marketing.

Jumping in with Both Feet: Making the Change to Internet Leads

bpedroso — Tue, 01 Jun 2010 20:57:13 +0000

Heidi Holdam and Craig Forte of HG Insurance and Tax Accounting in Palm Beach, Florida, are coming off one of the most prosperous tax seasons they have had in years, which they attribute to an email marketing campaign they started a little over a year ago. In this Interview with Adam DeGraide, They discuss how building online relationships can help your sales agents cross sell and multi-line your customers just by using internet leads.

Marketing in the Digital Age

creese — Thu, 13 May 2010 21:08:01 +0000

Dr. Ayelet Gneezy, Assistant Professor of Marketing at the Rady School of Management at UC San Diego, shares her advice with Tim Saywer about how agents should approach marketing in the new digital age. Prior to graduate school, Dr. Gneezy was a consultant in marketing, servicing companies in various industry areas such as consumer goods, banking services and non-profit organizations. In this segment, Dr. Gneezy talks with Tim about current trends and how agents can appeal to the new “online community”.

The right and wrong way to buy insurance leads

creese — Mon, 03 May 2010 07:14:13 +0000

NetQuote is a provider of home, auto, life, health and commercial insurance leads for agents. With 20,000 insurance agent customers around the country, NetQuote provides tools and training techniques to sell to the online customer. NetQuote CEO Paul Ford advises agents new to online selling to take it slow, to ask lots of questions and to take advantage of NetQuote’s sales training tools.

Technology Advanced and Relationship Driven

creese — Mon, 19 Apr 2010 15:33:34 +0000

Tony Alessandra, president of Insurance Solutions, speaks Tim Sawyer about the buying behavior of the modern online consumer. Tony’s company specializes in search engine optimization and search engine marketing and in this segment he shares insights into the creating a website that can be found by bots and spiders — and even humans.

A day in the life of an agency blogger

creese — Wed, 07 Apr 2010 17:50:37 +0000

Adam DeGraide speaks with blogger Josh Wilson. Josh’s enviable job is to browse the Internet to find interesting and unusual nuggets of pop culture to expound upon. The blogger’s goal is to help build relationships via social media and to generate traffic for the independent insurance agencies.

How to boil a frog slowly in your agency

creese — Mon, 22 Mar 2010 07:00:29 +0000

Astonish Results President Tim Sawyer interviews Steve Lewis, CEO of SecurityFirstInsurance.net about how he adjusted his marketing strategies to meet the needs of the modern consumer.

Mitch Dunford tells the story of his previous life as Jack Bauer

creese — Mon, 01 Mar 2010 07:01:53 +0000

Astonish Results CEO and Founder Adam DeGraide interviews Insurance Journal CEO, Mitch Dunford to discuss how his previous SWAT team experience with the Redmond Police Department relates to the insurance industry.

Utilizing Internet Marketing to find, sell, and keep more customers profitably

creese — Mon, 08 Feb 2010 16:49:33 +0000

Astonish Results CEO and Founder Adam DeGraide interviews President Tim Sawyer setting the stage for the e-Marketing Minute for 2010. This is a powerful interview for insurance agents to help them learn how to serve the Modern Consumer on the Internet.

Presented by Astonish Results.