Insurance Journal TV » eMarketing Minute

Online Commercial Niche Marketing

bpedroso — Mon, 26 Jul 2010 07:42:06 +0000

Using the internet to help you find, sell and keep more business can work for commercial niche markets. In this interview with Adam DeGraide, Lisa Sherer, president of Berrier Insurance Agency, discusses the benefits “friending” truckers on Facebook and the rewards of referring business to others.

The Importance of Great Phone Skills

bpedroso — Mon, 12 Jul 2010 02:44:34 +0000

Ken Peterson, CEO of Encharter Insurance knows that driving traffic on the web is good for business, but good marketing doesn’t stop there. In this interview with Tim Sawyer, Peterson talks about beefing up his company’s phone skills in order to make his sales team successful.

Making Money Using YouTube

bpedroso — Mon, 28 Jun 2010 07:58:38 +0000

Scott Purves, president of Purves & Associates, is putting together video vignettes for his clients — for free. In this interview with Adam DeGraide, Purves talks about his foray into video production, and how YouTube has helped him market his business and gain new clients.

No Rock Unturned: Using a Blended Strategy for Marketing

bpedroso — Mon, 14 Jun 2010 15:30:37 +0000

Using SEO to drive organic growth and fuel recruiting efforts, Prostar Insurance principle Dave Whitfield talks with Tim Sawyer about how their young agency is able to be competitive by using technology and new age marketing.

Jumping in with Both Feet: Making the Change to Internet Leads

bpedroso — Tue, 01 Jun 2010 20:57:13 +0000

Heidi Holdam and Craig Forte of HG Insurance and Tax Accounting in Palm Beach, Florida, are coming off one of the most prosperous tax seasons they have had in years, which they attribute to an email marketing campaign they started a little over a year ago. In this Interview with Adam DeGraide, They discuss how building online relationships can help your sales agents cross sell and multi-line your customers just by using internet leads.

Marketing in the Digital Age

creese — Thu, 13 May 2010 21:08:01 +0000

Dr. Ayelet Gneezy, Assistant Professor of Marketing at the Rady School of Management at UC San Diego, shares her advice with Tim Saywer about how agents should approach marketing in the new digital age. Prior to graduate school, Dr. Gneezy was a consultant in marketing, servicing companies in various industry areas such as consumer goods, banking services and non-profit organizations. In this segment, Dr. Gneezy talks with Tim about current trends and how agents can appeal to the new “online community”.

The right and wrong way to buy insurance leads

creese — Mon, 03 May 2010 07:14:13 +0000

NetQuote is a provider of home, auto, life, health and commercial insurance leads for agents. With 20,000 insurance agent customers around the country, NetQuote provides tools and training techniques to sell to the online customer. NetQuote CEO Paul Ford advises agents new to online selling to take it slow, to ask lots of questions and to take advantage of NetQuote’s sales training tools.

Technology Advanced and Relationship Driven

creese — Mon, 19 Apr 2010 15:33:34 +0000

Tony Alessandra, president of Insurance Solutions, speaks Tim Sawyer about the buying behavior of the modern online consumer. Tony’s company specializes in search engine optimization and search engine marketing and in this segment he shares insights into the creating a website that can be found by bots and spiders — and even humans.

A day in the life of an agency blogger

creese — Wed, 07 Apr 2010 17:50:37 +0000

Adam DeGraide speaks with blogger Josh Wilson. Josh’s enviable job is to browse the Internet to find interesting and unusual nuggets of pop culture to expound upon. The blogger’s goal is to help build relationships via social media and to generate traffic for the independent insurance agencies.

Mitch Dunford tells the story of his previous life as Jack Bauer

creese — Mon, 01 Mar 2010 07:01:53 +0000

Astonish Results CEO and Founder Adam DeGraide interviews Insurance Journal CEO, Mitch Dunford to discuss how his previous SWAT team experience with the Redmond Police Department relates to the insurance industry.

Utilizing Internet Marketing to find, sell, and keep more customers profitably

creese — Mon, 08 Feb 2010 16:49:33 +0000

Astonish Results CEO and Founder Adam DeGraide interviews President Tim Sawyer setting the stage for the e-Marketing Minute for 2010. This is a powerful interview for insurance agents to help them learn how to serve the Modern Consumer on the Internet.

Presented by Astonish Results.