eMarketing Minute
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Optimizing Search Engine Marketing
Paradiso Insurance president Chris Paradiso says successful use of search engine marketing has given his agency a 30% conversation rate in sales this year. But the agency’s recent sales success doesn’t come at a cost. In this interview with Adam DeGraide, Paradiso explains how monitoring closing ratio and a commitment to finding the right employees [...]
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Balancing Sales and Service
S.I.G Insurance CEO Walter Page says his company is well on its way to signing 1000 policies — which isn’t bad considering that this independent agency out of Florida is only a year old. In this interview with Tim Sawyer, Page discusses the growth of his company, contributing its success to a balance of [...]
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Online Commercial Niche Marketing
Using the internet to help you find, sell and keep more business can work for commercial niche markets. In this interview with Adam DeGraide, Lisa Sherer, president of Berrier Insurance Agency, discusses the benefits “friending” truckers on Facebook and the rewards of referring business to others.
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The Importance of Great Phone Skills
Ken Peterson, CEO of Encharter Insurance knows that driving traffic on the web is good for business, but good marketing doesn’t stop there. In this interview with Tim Sawyer, Peterson talks about beefing up his company’s phone skills in order to make his sales team successful.
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Making Money Using YouTube
Scott Purves, president of Purves & Associates, is putting together video vignettes for his clients — for free. In this interview with Adam DeGraide, Purves talks about his foray into video production, and how YouTube has helped him market his business and gain new clients.
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No Rock Unturned: Using a Blended Strategy for Marketing
Using SEO to drive organic growth and fuel recruiting efforts, Prostar Insurance principle Dave Whitfield talks with Tim Sawyer about how their young agency is able to be competitive by using technology and new age marketing.
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Jumping in with Both Feet: Making the Change to Internet Leads
Heidi Holdam and Craig Forte of HG Insurance and Tax Accounting in Palm Beach, Florida, are coming off one of the most prosperous tax seasons they have had in years, which they attribute to an email marketing campaign they started a little over a year ago. In this Interview with Adam DeGraide, They discuss [...]
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Marketing in the Digital Age
Dr. Ayelet Gneezy, Assistant Professor of Marketing at the Rady School of Management at UC San Diego, shares her advice with Tim Saywer about how agents should approach marketing in the new digital age. Prior to graduate school, Dr. Gneezy was a consultant in marketing, servicing companies in various industry areas such as consumer [...]
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The right and wrong way to buy insurance leads
NetQuote is a provider of home, auto, life, health and commercial insurance leads for agents. With 20,000 insurance agent customers around the country, NetQuote provides tools and training techniques to sell to the online customer. NetQuote CEO Paul Ford advises agents new to online selling to take it slow, to ask lots of questions and [...]
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Technology Advanced and Relationship Driven
Tony Alessandra, president of Insurance Solutions, speaks Tim Sawyer about the buying behavior of the modern online consumer. Tony’s company specializes in search engine optimization and search engine marketing and in this segment he shares insights into the creating a website that can be found by bots and spiders — and even humans.
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A day in the life of an agency blogger
Adam DeGraide speaks with blogger Josh Wilson. Josh’s enviable job is to browse the Internet to find interesting and unusual nuggets of pop culture to expound upon. The blogger’s goal is to help build relationships via social media and to generate traffic for the independent insurance agencies.
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Mitch Dunford tells the story of his previous life as Jack Bauer
Astonish Results CEO and Founder Adam DeGraide interviews Insurance Journal CEO, Mitch Dunford to discuss how his previous SWAT team experience with the Redmond Police Department relates to the insurance industry.
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Utilizing Internet Marketing to find, sell, and keep more customers profitably
Astonish Results CEO and Founder Adam DeGraide interviews President Tim Sawyer setting the stage for the e-Marketing Minute for 2010. This is a powerful interview for insurance agents to help them learn how to serve the Modern Consumer on the Internet.
Presented by Astonish Results.
Featured
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Markets in Motion: Solar Manufacturer Warranties
The alternative energy market has many complicated angles to it, including solar warranties, which are essential to solar manufacturers as well as to the development and funding of solar projects.
According to Mike McMullen, president of PowerGuard Specialty Insurance Services, banks are hesitant to lend against some larger solar projects because of the severe credit [...] -
Excellent Claims Service when Clients Need it Most
Engle Martin & Associates is an independent adjusting firm providing claims services to the insurance industry. In this interview with Claims Journal, Susan Froman, Engle Martin’s Director of Sales, discusses the growth of the company and providing service to their clients when they need it most.
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‘Uncomfortable Change’ Paves Road to Perpetuation
Too often agency principals find themselves facing a forced sale as a result of not having a proper perpetuation plan. In this podcast, MarshBerry president John Wepler discusses the many difficult and “uncomfortable” decisions required of an owner seeking to properly–and profitably–perpetuate the firm. Listen to this frank conversation as John offers some good news: [...]
Popular
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Get Smart About Insuring Intellectual Property
The Internet makes it easier to get into business but it also makes it easier to steal others’ ideas. The Web is also expanding the notion of what materials, images and designs need to be protected. Intellectual property attorney David Branfman advises agents on questions to ask clients about intellectual property exposures and warns about [...]
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Risk Management’s a Priority for Moving Company
Moving companies face a number of exposures in their daily operations, including workers compensation, cargo, fleet and general liability. Priority Moving in San Diego, Calif. is no exception. A Wheaton Van Lines agent, Priority Moving has created a series of internal procedures, reinforced by a strong employee screening process and training program. Analytics software [...]
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Cyber Breaks, Insurance and Data Breach Response Advice
Stroz Friedberg is a consulting firm that does computer forensics, mobile phone forensics, electronic discovery and cyber crime response, operating at the intersection of law, technology and behavioral sciences. David Garrett, managing director of Stroz Friedberg’s San Francisco office, explains why clients may or may not have cyber risk insurance, whether those that have the [...]
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Helicopter Business Revolves Around Safety
Corporate Helicopters is a San Diego business focusing on charter, tours, aerial filming and helicopter sales. In this episode of Watching the Risks, Corporate Helicopters president Ivor Shier explains how looking through the lens of risk analysis from the formative years to the present has led to a safer company.
Random
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How State Regulators Feel About Agents
State insurance regulators are well aware of the critical role independent agents play in the insurance process. They see a “natural alliance” between agents and themselves. In this report, regulators from Florida, Wisconsin, Oregon, Louisiana and Kentucky discuss how they feel about independent agents.
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Views From the Outgoing NCOIL President
Outgoing NCOIL President Craig Eiland, a member of the Texas House of Representatives, visits
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Insurance Industry Charitable Foundation 15th Anniversary Gala
The Insurance Industry Charitable Foundation is a serious commitment to community philanthropy. It is a united effort of the entire insurance industry. Through ongoing industry support, the foundation provides community grants, volunteer service programs and leadership for communities across California, the tri-state area of New York, New Jersey and Connecticut and beginning very soon, the [...]
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Destructive Gigantic Magnifine Glass
Installing a gigantic telescope lens resembles a child burning ants with a magnifine glass, but on the large scale.
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