eMarketing Minute
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Generating Consistent Referral Sources
Marty Karriker, president of Charlotte Insurance, talks with Tim Sawyer about generating consistent referrals by partnering with other businesses to create leads.
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Creating Co-Op Dollars For Your Agency
Tim Sawyer sits down with Ed Gilman of Gilman Insurance Group as he shares his strategy for helping you create co-op dollars for your agency.
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Dedicated, Passionate Leadership
Adam DeGraide sits down with a group of insurance professionals to talk about how they implement passionate leadership into their agencies.
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Event Planning
In this episode, Tim Sawyer asks Stuart Ganis, Vice President at Astonish Results, about what it takes to make event planning work for your business.
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Effective Management Through Metrics
In this episode of the eMarketing Minute, Adam DeGraide talks with Wake Clinard, President of Clinard Insurance Group, and Charlie Downey, President and CEO of Downey Insurance Group, about the importance of measuring everything traffic to closing ratios so you can better keep track of your business’s progression.
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Creating a Culture Change
Tim Sawyer sits down with Ed Gilman of Gilman Insurance Group and Steve Brooks of B&B Premiere Insurance Group to discuss how to switch from a service driven culture to a sales driven culture while still preserving retention.
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Paid Search Optimization vs. Organic
Adam DeGraide talks with Wake Clinard, President of Clinard Insurance Group, about his experience with pay per click advertising versus organic SEO. They discuss how to set your goals and how both advertising strategies go hand in hand.
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The Challenges of Social Media
Tim Sawyer sits with Tim and Dawn McGuire of Patrons Insurance to discuss how overcoming the challenges of social media led them to find the perfect employee to communicate with their customers via Facebook.
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Building a World Class Sales Culture
Adam DeGraide discusses with insurance industry professionals how sales is more than just quoting. It’s having the right people, the right process, and the ability to train your employees to ask for the close.
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Generating Referrals
Tim Sawyer talks with Steve Brooks of B&B Premiere Insurance Group, Tim McGuire of Patrons Insurance Agency, and Marty Karriker of Charlotte Insurance about how they work to generate referrals, and social media plays a huge part in what should be considered a blended strategy.
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How Social Media Can Help You Find, Sell and Keep More Customers
Adam DeGraide talks with Brian Tarpey of the Tarpey Group, Kevin Ross of Ross Insurance and Shannon Kirkpatrick of Capstone Insurance about how they decided social media was right for their business and how they are using it to attract customers.
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Overcoming Employee Resistance Within Your Agency
Tim Sawyer sits down with Cheryle Fessenden, CFO for Barber Insurance and President and CEO of Dagley Insurance Nathan Dagley, to talk about how their agencies have dealt with employee resistance and why change is necessary as companies adapt to a new way of doing business.
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Maximizing Niche Marketing in a Digital Age
Adam DeGraide talks with Brian Tarpey, President of the Tarpey Group about maximizing technology in a digital age. Tarpey discusses the ways his company has benefited from their ability to leverage technology in their everyday business.
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Email Marketing
In this episode, Tim Sawyer, President of Astonish Results sits down with Kevin Ross, Vice President of Ross Insurance, to talk about the changes in email marketing over the last year. They discuss how email marketing is not a silver bullet, but how you can make it work as part of your overall marketing [...]
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Changes in Technology
Mitch Dunford, CEO of Insurance Journal, sits down with Adam DeGraide to talk about how much technology has changed in the last year and how it affects the way you communicate with your customers.
Featured
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Norwood on Workers’ Comp
John, principal of Norwood & Associates, has been an lobbyist for insurance and financial services sectors across several decades. Norwood offered a focused looking at the all-important workers’ compensation issue, and he gave his thoughts on health insurance exchanges. In fact, Norwood forecast that 2012 will rank as an important one when it comes to [...]
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Lobbyist Norwood Analyzes Consumer Watchdog Legislation
John Norwood is one of California’s best known legislative advocates for the insurance and financial services sectors. Norwood spoke to the Insurance Journal about legislation and regulation, including a proposal by a consumer advocacy group that would establish prior approval for healthcare insurance and would make major changes to auto insurance and homeowners insurance in [...]
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At-Home Insurance Careers for Disabled Veterans
For insurance agents Gary Trippe and Jim Pender, the idea for DVIC, or Disabled Veterans Insurance Careers, which aims to guide disabled veterans into careers in insurance, evolved in part from their own personal experiences with disabled family members. In this interview with Insurance Journal’s Andy Simpson, the two share their dream of an organization [...]
Popular
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Entrepreneurial Technologists
This year the Entrepreneurial Insurance Alliance (EIA), sponsored by MarketScout, named Vertafore and Risk Metrics, as winners of it 2011 Entrepreneurial Award in technology. Vertafore’s WorkSmart and Risk Metrics’ Insurance 360 technology products received recognition from the EIA as being some of the industry’s most innovative concepts in technology. Each year, the EIA receives hundreds [...]
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How Insurance Distribution Is Changing
Retail and wholesale brokers face the challenge —and opportunity— of redefining their relationships and value proposition in today’s changing insurance distribution world, according to Glenn Hargrove, president, MarketScout Wholesale, Dallas, Tex. In this interview from the recent Western Insurance Agents Association’s Insurance Industry Roundtable in California, Hargrove outlines the value proposition of agents and brokers [...]
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Interesting Times in Medical Liability
The medical liability market continues to perform well even as the nation struggles to implement health care reform. Robert Allen, senior vice presidents at Torus Insurance, says many health care institutions are implementing new strategies to be successful in today’s health care reform world. In this interview with Insurance Journal’s Andrea Ortega-Wells from the annual [...]
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Pat Ryan Asks, ‘Are You Happy?’
Patrick Ryan is an innovator who sees opportunity. And it was opportunity that drove him to launch Ryan Specialty Group in early 2010. Success lies in hiring “good people,” Ryan says. In this interview from the annual National Association of Surplus Lines Offices (NAPSLO) annual convention in San Diego, Ryan says his newest venture gave [...]
Random
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Noah’s Ark
Noah has trouble keeping his promise to God
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Human Snowball
A man starts rolling down a steep hill creating a snowball effect
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Producer Hiring and Termination Principles
This is a discussion with Billy Bond, EVP of Sales Force Development Group for Leavitt Group and Greg Gates, EVP for Leavitt Group on the principles of producer hiring, mentoring and termination with dignity. Greg has over 35 years in the industry with Lincoln National, Alexander & Alexander, Acordia, Hub, The Mahoney Group and [...]
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Rick Morgan, Applied Systems / IIABA 2003 InfoXchange
Interview with Applied Systems VP of Business Development, Rick Morgan, at the IIABA 2003
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